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MM ’25 Best Paper Award: Advancing Immersive Media Through Groundbreaking Research

MM ’25 Best Paper Award: Advancing Immersive Media through Groundbreaking Research

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MM ’25 Best Paper Award: Advancing Immersive Media through Groundbreaking Research

Introduction

The ACM International Conference on Multimedia (MM) is a premier forum for researchers and practitioners to present and discuss the latest advancements in multimedia computing, communications, and applications. The conference’s Best Paper Award recognizes outstanding research contributions that push the boundaries of multimedia technology and have a significant impact on the field.

In 2025, the MM Best Paper Award was bestowed upon a groundbreaking paper titled "Immersive Media: A Comprehensive Framework for Understanding and Designing Immersive Experiences." This paper presents a comprehensive framework that provides a unified understanding of immersive media and guides the design of engaging and compelling immersive experiences.

The Framework for Immersive Media

The framework proposed in the paper consists of three key components:

1. Immersive Media Continuum:

The framework defines an immersive media continuum that spans from non-immersive to highly immersive experiences. It characterizes immersive experiences based on their level of presence, agency, and embodiment. Presence refers to the user’s feeling of being physically present in the virtual environment. Agency refers to the user’s ability to interact with the environment and influence the narrative. Embodiment refers to the user’s perception of their own body within the virtual environment.

2. Immersive Media Dimensions:

The framework identifies six dimensions that shape immersive media experiences:

• Spatial: The spatial dimension encompasses the physical and virtual environments in which the experience takes place.
• Temporal: The temporal dimension considers the pacing, duration, and sequencing of the experience.
• Sensory: The sensory dimension involves the stimulation of various senses, such as sight, hearing, touch, and smell.
• Cognitive: The cognitive dimension relates to the user’s mental processing and engagement with the experience.
• Emotional: The emotional dimension addresses the user’s affective responses to the experience.
• Social: The social dimension considers the role of social interaction and collaboration in immersive experiences.

3. Immersive Media Design Principles:

The framework proposes a set of design principles that guide the creation of effective immersive experiences. These principles include:

• Coherence: Ensuring consistency and alignment across all dimensions of the experience.
• Engagement: Maintaining user attention and motivation throughout the experience.
• Interactivity: Providing users with meaningful ways to interact with the environment.
• Responsiveness: Adapting the experience to the user’s individual preferences and context.
• Accessibility: Ensuring that the experience is accessible to users with diverse abilities.

Impact and Significance

The framework presented in this paper has a profound impact on the field of immersive media by:

• Providing a Common Language: It establishes a common vocabulary and understanding of immersive media, facilitating collaboration and communication among researchers and practitioners.
• Guiding Design Decisions: The framework provides a structured approach to designing immersive experiences, helping designers create more engaging and impactful experiences.
• Driving Innovation: The framework inspires new research directions and technological advancements in immersive media, pushing the boundaries of what is possible.

Conclusion

The MM ’25 Best Paper Award-winning paper on immersive media has made significant contributions to the field by providing a comprehensive framework for understanding and designing immersive experiences. The framework has been widely adopted by researchers and practitioners, and its principles continue to guide the development of cutting-edge immersive media technologies and applications. As the field of immersive media continues to evolve, the framework will remain a valuable tool for shaping the future of this transformative technology.

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